Job Description
KEY RESPONSIBILITIES/ESSENTIAL JOB FUNCTIONS :
- Develop and execute sales and marketing strategies for the Signs Division to drive profitable growth, expand market share, and meet/exceed sales quotas
- Manage and coach the Signs Division sales team while also directly handling key customer relationships, developing long-term customer commitment, closing strategic deals, and acting as a trusted advisor
- Build and strengthen partnerships across Distributors/Wholesalers, E-commerce Resellers, and National & Key Accounts/Chain Sales
- Secure product specifications into customer brand standards, menus, or equipment lists to establish long-term business relationships
- Collaborate with Marketing to align internal and external strategies, ensuring strong brand visibility through promotions and events
- Stay ahead of trends, competitors, and regulations to sharpen outreach efforts and deliver compelling value propositions
- Represent Plasticade at trade shows, distributor open houses, and customer events (typically 200–500 attendees).
- Lead high-impact presentations and negotiations with users, distributors, and suppliers to drive conversions and customer commitment.
- Maintain a strong sales pipeline aggressively pursuing new clients with proactive outreach, lead generation, and follow-up.
- Communicate clearly and manage budgets to support effective client acquisition
- Responsible for the overall P&L for the portfolio of accounts – Bookings, Revenue, and Contribution margin
- Contribute to forecasting and planning with real-time market and outreach insights
- Foster a high-performing, collaborative team culture through accountability, engagement, and clear communication modeling Plasticade’s values and leadership expectations.
- Other duties as assigned.
POSITION REQUIRMENTS:
- Bachelor’s degree in Business, Marketing, or related field
- Minimum of 10 years of progressive sales experience, including national account management
- Minimum of 3 years of experience in a leadership capacity.
- Experience selling products in standards/specifications driven industries
- Excellent verbal, written, and presentation communication skills and strong ability to collaborate effectively with all levels of the organization (e.g. entry level to executives).
- Strong negotiation and persuasion skills.
- Self-starter with excellent problem solving, decision making, attention to detail, and project management skills.
- Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, SharePoint, etc.). Intermediate knowledge of ERP systems (Epicor experience is a plus) and proficiency in utilizing Customer Relationship Management systems (Salesforce experience is a plus).
- Strong business acumen.
PREFERRED KNOWLEDGE/SKILLS:
- Master’s degree in Business Administration (MBA) or related field preferred.
- Experience in sales and/or marketing in the signage industry is preferred.
- Active leader and member of varied professional and community organizations.
WORK ENVIRONMENT/ PHYSICAL REQUIREMENTS:
- Hybrid office-based with moderate noise levels & prolonged computer use. Occasional presence in non-climate-controlled, high-noise production & warehouse areas where appropriate PPE must be worn
- Ability to travel up to 50% of the time
- Total Compensation: $200k-$250k
This Job Description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee and may be revised at any time by the Company.
Job Tags
Work at office,