Job Title: Email Marketing Coordinator
Location: Allentown, PA
About the Company:
A global leader in business data and analytics is seeking a Marketing Campaign Executive to support strategic marketing efforts across North America. With an international footprint and a commitment to innovation, this organization delivers reliable business intelligence that helps companies make informed decisions and grow with confidence.
The Role:
We are looking for a proactive and results-oriented Marketing Campaign Executive to join a dynamic marketing team. Based in the Allentown, PA office, this role will focus on developing and executing multi-channel marketing campaigns, collaborating closely with the sales team, and managing targeted advertising across social platforms. This is a great opportunity to shape impactful marketing strategies and support the company’s expansion in the North American market.
Key Responsibilities:
Campaign Management: Plan, execute, and optimize marketing campaigns across email, digital, and social media channels.
Sales Collaboration: Partner with the sales team to identify opportunities for new campaigns and ensure alignment with sales goals.
Social Media Advertising: Manage targeted advertising and content strategies across social media platforms.
Analytics and Reporting: Track campaign performance metrics and provide actionable insights for improvement.
Marketing Automation: Use marketing automation tools (e.g., HubSpot, Marketo) to streamline processes and increase efficiency.
Qualifications and Experience:
Minimum 3 years of experience in a marketing role with emphasis on campaign and digital marketing
B2B sales experience or a strong understanding of sales processes is a plus
Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Microsoft Dynamics)
Strong analytical mindset with the ability to draw conclusions from data
Excellent written and verbal communication skills, including content creation
Personal Attributes:
Strong-Minded: Confident in decision-making and takes initiative
Sociable: Builds relationships effectively across teams and with external stakeholders
Ownership Mentality: Self-motivated with a desire to take full responsibility and contribute to team success
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